Joya

The softest shoe in the world: Joya!

Joya makes walking so comfortable and absorbs impacts so well that walking on Joya has a beneficial effect on your feet, back and joints. The unique sole construction provides a comfortable walking feeling and supports the natural and active way of walking.

The positive effect of a soft, cushioning surface on the musculoskeletal system of the human being has long been known. In physiotherapy this knowledge is used in proprioceptive training (feeling, position and movement of the limbs), supporting rehabilitation or prevention. Joya has developed a shoe on the basis of this principle. The soft and elastic material of the worldwide patented outsole offers optimum pressure distribution under the foot while walking and standing. This will prevent peak load on the heel and forefoot. At the landing stage of the heel on the soft Joya sole makes the foot "micro movements", thereby stabilizing muscles in the feet, knees and back are activated.

Walking on Joya shoes can help with various foot problems (eg. flat or splay foot, heel spur) and knee problems. Ultra-soft cushioning provides relief. Can be supportive to foot problems (eg. arthritis), bone problems (eg. heel spur and plantar fasciitis) and foot problems (eg. Hallux) or diabetes.

Benefits and effect
 - Pamper your feet from the very first step
 - Kind on the joints
 - Ultra-soft to wear and walk in

The Joya assortment: